Tuesday, December 7, 2010

Seniors. Jobs. Apple. Demographics.

Let’s say you are 65 and wish to get a job. You have been retired from your last job and perhaps have taken a year or two off. Semi-retirement was fun, but you have now realized that you are going to live 15-20 years longer than the insurance actuarial tables predicted.

You are healthy, energetic and now wish to get back into the work force. Not the 60 hour work-week or red-eyes to New York like the past, but simply a productive spot where you can earn a few bucks to extend your retirement cash and feel like you are productive. You have worked in responsible positions for 30+ years and have some identifiable skills.

Where do you look for work? Other than Wal-Mart? Is your high powered sales experience transferable to running a cash register in a retail store? Can you do the product management job that you did successfully 20 years ago? Can you report to someone 30 years you junior? Is grey-hair a killer color style for working in a computer store? Will you be disqualified because your medical insurance is too expensive? Will you be disqualified simply because you are too old? (Of course, no one will tell you that of course. It is an employment version of he military “do not ask, do not tell” policy.) You are probably asking yourself these types of questions.

Do I have the answer to these questions? Of course not! No one does! However, there is always a however. Times are a changing. There are more seniors looking to reenter the work force, on a part time basis, than ever before. We are a growing demographic. And who knows more about how to sell to seniors, what seniors need, what products are right for seniors, than you guessed it --other seniors—you and me for example. From stocks and bonds to golf clubs, seniors will soon be a sought after group to sell to other seniors.

It is happening as I write. Apple computer is hiring tech-savvy seniors to work 20 hours a week to explain computers to other seniors. Now there is a good idea. Many seniors are put-off by a millennial, in sandals and jeans with holes in the knees, telling them in social buzz word lingo how to use email. I forgot to mention the one significant advantage that seniors have over millennials. Seniors do not operate from a sense of entitlement. We show up. With age comes wisdom and appreciation.

I am going to be blogging on senior stuff. Give me your ideas if you have some.

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