Phone Plan Chaos

I decided to change my phone plan today. After selecting a new password, logging in and navigating among more than 60 different upgrade-cross-sell-special-of-the-day-advertising plan options that flashed like blinking "Save Jesus" signs across the web page, I eventually found the page that enabled a competent computer user to change his phone plan. 


It all seemed so simple at first. Then, I had to decide among 26 different service features some of which were mired between merely vague to plain downright ambiguous explanations. I was going to call a representative on the phone except I noticed a small message in the lower right corner that mentioned a fee if I did not use the Internet to make the plan change. 


Perhaps, my situation is more complex than the single phone user. I have 4 phones for my family. I was just about to accept a new plan when a message popped up and read, "Caution! If you change your current plan, then decide to go back to your old plan, your old plan may not be available." I was too paralyzed with fear to proceed.


Now that I am a humbled not-so-competent computer user, I will have to pay the fee and talk to a representative who can walk me through the phone plan decision tree. We need an expedia.com for phone plan selection. 


The administration cost of complex plans surely must outweigh the economic savings associated with administering simple plans. Use your phone all you want. $70 per month. No contract. No restrictions. 


It will not be long before some protest group will assert the position that phone usage is a constitutional right and it should be provided free by the government. I will work on changing my plan again tomorrow.