Digitize the content of an industry-change the industry.

If you are like me at all, then you are fed up with answering the same questions about your medical history every time you go to a doctor.

I do not recall every medicine I ever took, every sickness I ever had, even if I was in the hospital, every allergy I do have or have had, every disease my family has had plus my blood pressure for the last 40 years. But this information is in my hospital and doctor records in Paris, France; Los Altos Hills, California; Rancho Mirage, California; Kansas City, Missouri; Leawood, Kansas and a dozen other cities. You get the idea.

The medical records exist. Further, I am sure that if the next time I go to the doctor, the doctor has access to all my medical history, the doctor's ability to treat me will increase dramatically. And that is Cerner's mission - digitized health records. They are not alone on this mission and the government is sending money to the medical professionals who get on board. It does not take much insight to understand this mission will change health insurance, medical litigation, hospital management, medical education and medical research and every other part of the health industry. Nothing will go untouched by this initiative. It may have more impact on our lives than a mission to the moon.

By way of disclosure, I have owned Cerner (CERN:NASDAQ) shares for time to time. I have always believed in the industry and understood Cerner's leadership role in it. Also, I have spent some time with Cliff Illig co-founder of Cerner. With this background, and after reading an article on Cerner, I developed a new insight into the company's future.

Cerner's co-founder Patterson said today,"Digitize the content of an industry, and a lot is going to change."According to the report, Patterson raised an iPad in a overhead salute and said iPad/iPhone access is coming and Cerner is leading the way.

Can you imagine? The doctor asks me my medical history for the last 15 years, and I display it on my iPhone including medicines, doctor's names, x-rays, diagnosis and treatment recommendations.