PARC A Xerox Blunder.

Palo Alto, California is the home of what used to be a powerful brain trust. It now sits silently in the corner of the city tucked away behind a forest of tall eucalyptus trees.  It would while away the hours, conferring with the California flowers, except for the fact, it was the birthplace of awesome technology from the Ethernet, to laser printing to the iconic computer interface we use today. The old PARC employee list reads like a  "Who is Who" of Silicon Valley.

Any book on Apple includes a visit by Steve Jobs to PARC. It was an historic event.

PARC is The Palo Alto Research Corporation. It is owned by Xerox. There is a true story called "Dealers of Lightening" written by a columnist  for the Los Angeles times that tells the PARC saga. If you have the slightest interest in technology, Silicon Valley style, then this book is your ticket to a techno-readers paradise.

The  irony is that several of the people who worked at PARC could buy Xerox today. Xerox never knew what it had. It still does not.

The PARC story is a case study at business schools on how not to manage technology. It should be must reading for anyone in the tech business.

Get the book. You will not be disappointed.