Well, the polls are out and my school did not make the top 25. I am shattered. But not by the fact that we are not in the top 25, but by the magnificent media hoopla that surrounds the polls. We are in fact a nation characterized by sports. From our metaphors to our advertisements, sport is the universal social media connection. Nike gets it! So does Gatorade!
We are pumped when our school is in the top ten as if the football or basketball program somehow raises our own self image as a college alumni. I went to KU. That is the University of Kansas, not Kentucky University as I was told once. When KU was #1 in basketball, everyone asked me about KU. No one ever asked me about the Rhodes scholars or math professors, but everyone knows our basketball coach. What does that tell us? From a business perspective, people don't change really that much. Sport is king. A good sports figure on your board of directors attracts more attention than a successful local business person. Go figure!
Football tickets for a customer are more important than tickets to the local museum. It's a fact. Don't fight secular inequities, use them to build your business. But don't buy into the inequities either at the expense of sacrificing the really important things in life. I have never heard anyone yet on their death bed say they wished they had seen more football games. It does not come up at the end.
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