Pixingo - the return of the special card.

I receive numerous emails, many unsolicited direct mail pieces and this week I received a extraordinary personalized card in the regular mail. It brought back memories.  There was a day that a Hallmark card meant something special. It was sent by someone who "cared enough to send the very best." The personalized card I received was not from Hallmark, it was from a user of Pixingo. A photo of the front of the card is shown above. The sender attended a seminar I gave on Every Day Counts, snapped a photo of me and the interviewer and sent the photo back to me in a thank-you card. The card was professionally printed on heavy stock and was impressive. It was so much better, thoughtful and memorable than an email thank-you.

The inside of the card was just as thoughtful. It was another photo and a message.

I will not forget the sender. Unlike most emails which I read and send to the trash basket, I have this card standing on my desk. I love it. And is that not the real purpose of communications to make the touch extraordinary and memorable? Whether it is business or personal, emails have become so ubiquitous that a personalized card reaches out to you with traditional style traction.

Take a look at Pixingo. They may make the personalized card come back with resonance.

The card made my every day count.